Why Brands Lack Visibility into Retail Customers Today

For years, consumer brands have relied on direct-to-consumer (DTC) channels and e-commerce platforms to understand their customers. But for many brands, a significant portion of sales still happens in retail stores—through wholesalers, department stores, and other third-party sellers. The problem? Brands have little to no visibility into who those customers are, how often they buy, or what their lifetime value looks like.

Retailers, on the other hand, collect vast amounts of customer data through their loyalty programs. This data represents a goldmine of insights—yet it’s historically been locked away, unavailable to the brands that need it most. Without access to retail customer data, brands are left making decisions in the dark, missing critical opportunities to optimize their marketing and retention strategies.

The Power of Retail Loyalty Data: How Bonde Unlocks Access to Customer-Level Insights

Bonde changes the game by enabling brands to access and leverage retail loyalty data. Through partnerships with retailers, Bonde provides visibility into:

• Who your retail customers are – Understand demographics, purchase frequency, and customer lifetime value across any sales channel.
• What they’re buying – Identify top-performing products and categories in retail stores.
• How they shop across channels – Connect retail and e-commerce data to measure cross-channel behavior.

With these insights, brands can finally see their full customer base—not just their online shoppers.

Use Cases for Brands: Measuring Offline-to-Online Impact, Better Segmentation, and Smarter Ad Spend

Integrating retail customer data into your analytics and marketing strategy unlocks several key advantages:

1. Measuring the Impact of Retail on Your Business

Brands often struggle to quantify how retail sales influence online behavior. With Bonde, you can:

• Track whether in-store customers later purchase from your website.
• Measure retail-driven brand lift and calculate the true ROI of retail partnerships.
• Compare customer lifetime value (LTV) across retail and DTC channels.

2. More Effective Customer Segmentation

Retail loyalty data allows brands to build richer, more accurate customer profiles:

• Identify high-value retail customers and target them with tailored offers.
• Segment customers based on purchase behavior, product preferences, and brand affinity.
• Detect churn risk earlier by analyzing shifts in in-store purchasing behavior.

3. Optimizing Paid Advertising and Customer Acquisition

Retail data enhances marketing efficiency by:

• Reducing wasted ad spend on customers who already buy frequently in-store.
• Enabling better lookalike audiences by incorporating retail buyer data into ad platforms.
• Helping brands personalize messaging based on past retail purchases.

Implementation: How Brands Can Integrate Bonde’s Data into Their Existing Workflows

Getting started with Bonde is seamless. Our platform integrates with your existing customer data tools, allowing you to:

• Enrich your CRM and CDP with retail purchase data.
• Automate reporting to track offline-to-online conversions.
• Sync retail segments with paid media platforms for smarter targeting.

Bonde provides APIs and pre-built connectors for platforms like Shopify, Klaviyo, Meta Ads, and Google Ads, making it easy to put retail insights into action.

Why Leading Brands Are Prioritizing Retail Data as Part of Their Strategy

Forward-thinking brands recognize that retail isn’t just a distribution channel—it’s a critical piece of their customer intelligence strategy. By unlocking retail loyalty data, brands gain the ability to:

• Measure true omnichannel performance.
• Improve marketing efficiency and drive higher ROI.
• Strengthen customer relationships with more personalized engagement.

If you’re ready to turn retail customer data into a competitive advantage, sign up for our waitlist today.