How Retail Data Solves the Omnichannel Attribution Problem

The Attribution Challenge in Omnichannel Commerce

Attribution has always been a challenge for marketers, but the rise of omnichannel commerce has made it even harder. A customer might see a product on Instagram, browse the brand’s website, and ultimately purchase in-store. Traditional digital attribution models often fail in these scenarios, leading brands to:

• Overvalue digital-only customers while underestimating in-store shoppers.
• Assume certain marketing channels drive no sales when, in reality, they influence offline purchases.
• Struggle to optimize marketing spend across channels without a complete customer journey view.

Without retail purchase data, brands are left with an incomplete picture, causing inefficiencies in marketing ROI tracking and customer engagement strategies.

The Missing Piece: Retail Customer Data

The core issue is simple: most brands can only measure what happens online. They don’t know when a customer completes a purchase at a retailer like Nordstrom or Target, making it impossible to connect digital marketing efforts to offline sales.

Retail data changes the game by enabling:

• Cross-channel visibility – Understanding when and where a customer buys, whether online or in-store.
• Improved attribution accuracy – Assigning proper credit to marketing channels that influence retail purchases.
• Better customer segmentation – Identifying high-value shoppers who engage across multiple channels.

How Bonde Enables Cross-Channel Measurement

Bonde solves the omnichannel attribution gap by giving brands access to retail loyalty data. By matching retail transactions to brand marketing efforts, Bonde helps brands:

• Measure full-funnel impact – Track the complete customer journey from ad impression to in-store purchase.
• Optimize media spend – Allocate budgets based on true omnichannel performance, not just online conversions.
• Enhance customer insights – Identify retail buyers and engage them more effectively across digital and offline touchpoints.

The Future of Marketing Measurement Depends on Full Customer Visibility

Omnichannel brands can no longer afford to measure marketing impact in silos. As customer journeys continue to blend online and offline interactions, retail data is the missing piece for accurate attribution, smarter budget allocation, and more effective engagement strategies.

Want to measure true omnichannel performance? Sign up for our waitlist and see how Bonde helps brands bridge the retail data gap.