Why Brands Waste Money on Customer Acquisition Without Retail Data

The Hidden Cost of Incomplete Customer Data

Every brand wants to maximize customer acquisition efficiency, but most are unknowingly throwing money away. Without consumer-level retail data, brands end up paying to acquire customers that have already purchased in retailers—again and again. The result? Inflated acquisition costs, wasted ad spend, and an inefficient marketing funnel.

How Retail Data Reduces Wasted Spend

Imagine running a high-performing paid media campaign, only to discover that 30% of the “new” customers you’re acquiring have already bought your product at a retail store. Without retail data, these customers look brand new—but they’re not.

Retail data provides a missing link that helps brands:

• Recognize existing customers before spending to reacquire them.
• Optimize ad spend by targeting truly new audiences.
• Increase LTV by engaging retail buyers with tailored marketing, instead of treating them as unknowns.

Smarter Audience Segmentation and Retargeting

Retail data doesn’t just prevent wasted spend—it powers better marketing. When brands know who their retail customers are, they can:

• Build lookalike audiences based on high-value retail buyers.
• Exclude known customers from costly prospecting campaigns.
• Retarget past retail purchasers with personalized offers.

What Leading Brands Are Seeing

Consumer brands leveraging retail data see an immediate impact on acquisition efficiency:

• Lower CAC – Reduced spend on duplicate acquisition efforts.
• Higher ROAS – More precise targeting leads to better-performing ads.
• Stronger retention – Recognizing and re-engaging retail buyers increases repeat purchases.

Why Retail Insights Are the Future of Data-Driven Acquisition

Performance marketing leaders can’t afford to operate with incomplete data. Retail insights unlock smarter acquisition strategies, ensuring brands invest in truly new customers instead of wasting budget reacquiring the same ones.

Bonde makes this possible by giving brands access to retail loyalty data, helping them measure cross-channel sales and market more effectively. Sign up for our waitlist to start optimizing your acquisition strategy today.