Why Retail Customers Are a Black Box

If you’re like most consumer brands, you’ve built sophisticated marketing funnels to track, retarget, and nurture your direct-to-consumer (DTC) customers. You know who’s visiting your site, what they’re browsing, and when they abandon their carts. But what about the customers who buy your products at Nordstrom, Target, or another retail partner?

For most brands, these customers are invisible. You have no way to retarget them, understand their purchasing behavior, or even recognize them as customers. This gap in visibility creates a major blind spot in your marketing strategy—and it’s costing you money.

The Risks of Incomplete Data

Without retail customer insights, your marketing data is fundamentally incomplete. Here’s why that’s a problem:

• Ineffective Retargeting – You can’t re-engage retail buyers because you don’t know who they are.
• Wasted Ad Spend – You may be paying to acquire customers who have already purchased your products in-store.
• Misleading Attribution – Your return on ad spend (ROAS) is distorted because you’re only seeing part of the picture.
• Disconnected Customer Journeys – You have no way to understand how retail sales impact online behavior (and vice versa).

If you’re only tracking your DTC buyers, you’re missing out on a huge segment of your audience. And in an increasingly competitive environment, that kind of data gap can be the difference between marketing success and wasted budget.

How Bonde Solves This Problem

Bonde closes the gap by giving brands access to retail customer data. Our platform:

• Integrates retailer loyalty data so you can see exactly who’s buying your products in-store.
• Matches retail customers with your existing DTC data to create a unified customer profile.
• Provides attribution insights so you can measure the true impact of your marketing across channels.
• Enables direct marketing to retail customers through targeted campaigns and personalized offers.

With Bonde, you no longer have to guess what’s happening in retail—you’ll have the data to act on it.

Results Leading Brands Are Seeing

Brands using Bonde have seen:

• More efficient ad spend by eliminating wasted acquisition costs for existing customers.
• Improved marketing attribution by measuring the full impact of their campaigns.
• Higher retention rates by nurturing customers across both online and offline channels.

The Future of Omnichannel Marketing Requires Retail Data Access

The days of treating retail and online customers as separate entities are over. The most successful brands are embracing omnichannel marketing strategies that unify their customer data across all sales channels.

If your retail customers are still a blind spot, it’s time to change that.

Join the Waitlist

Bonde is helping brands bridge the gap between online and retail sales. Be the first to unlock retail customer insights—sign up for our waitlist today.