Retail Data Should Feel Like First-Party Data
The Future of Marketing Lies in Understanding Every Customer, Everywhere
In today’s omnichannel world, the best brands know everything about their direct-to-consumer (DTC) customers—but what about those who buy through wholesale retail? If you’re relying only on first-party data from your own website and stores, you’re missing a massive opportunity. Retail data should feel like first-party data, and the brands that embrace this shift are gaining an unparalleled edge.
Why Retail Data is Just as Valuable as First-Party Data
For years, consumer brands have treated retail sales as a black box. Products sell through wholesale partners, but customer details vanish. This data gap limits marketing effectiveness, customer retention, and overall business performance.
Now, leading brands are bridging the gap. By leveraging retailer loyalty data and other consumer insights from retail partners via Bonde, brands can:
✅ Identify high-value customers across channels – Know who buys direct and who shops in retail.
✅ Personalize marketing with precision – Target retail shoppers with the same sophistication as DTC buyers.
✅ Optimize product development – Understand what’s selling, where, and to whom.
Making Retail Data Feel Like First-Party Data
What if you could analyze and market to retail customers just as seamlessly as DTC buyers? The key is treating retail-sourced data with the same rigor and strategy as your first-party data.
Steps to Achieve This:
- Connect your online and retail data – Connect your Shopify account to Bonde, select your retailers, and Bonde automatically connects consumers and products across every channel.
- Segment retail customers like DTC customers – Create cohorts based on purchase behavior, frequency, and value.
- Retarget retail buyers with precision – Run tailored ad campaigns that track their past retail purchases.
- Measure cross-channel impact – Track customer lifetime value and profitability across DTC and wholesale retail.
The Competitive Advantage of Unified Customer Understanding
The best brands do everything they can to understand their customers in all channels. They don’t see retail and DTC as separate—they see a unified customer base. This approach unlocks:
🔹 New marketing efficiencies
🔹 Reduced wasted ad spend
🔹 Stronger long-term loyalty
Brands that fail to adapt will be stuck making decisions in the dark. The ones that embrace retail data as first-party data will lead the future of omnichannel success.
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